Portfolio - Digitec Limited

Kiondo & Co.

Retail · Social + Paid

Kiondo & Co.

A Nairobi homeware brand needed to move beyond word-of-mouth and build a repeatable, always-on customer acquisition channel ahead of the festive season.

Challenge

Low brand awareness outside existing customer base; no retargeting in place.

Approach

Repositioned for Instagram-first discovery, launched always-on retargeting through peak season.

+240%Reach, 90 days

3.1xReturn on ad spend

+52%Repeat purchase rate

PesaTrack App

Fintech · SEO + Content

PesaTrack App

A budgeting app's content hub was invisible in search — built around generic finance keywords instead of how Kenyans actually search for money-management tools.

Challenge

Core landing pages ranked on page 3+ for target terms; near-zero organic sign-ups.

Approach

Rebuilt the content hub around real Kenyan search behaviour and fixed technical SEO issues blocking indexing.

+310%Organic traffic

18Page-1 keywords

+94%Organic sign-ups

Savannah Table

Hospitality · Web + Branding

Savannah Table

A restaurant group's outdated site was losing bookings between the menu page and the reservation form, with no mobile optimisation.

Challenge

Slow, desktop-first site design; high drop-off before reservation completion.

Approach

New mobile-first site and streamlined booking flow, paired with a refreshed visual identity.

+68%Bookings/month

1.4sLoad time

-40%Booking drop-off

Maji Fresh

FMCG · Paid Media

Maji Fresh

A bottled water brand wanted to launch in three new counties without overspending on broad, untargeted ad reach.

Challenge

Limited launch budget; no prior data on which regions or audiences would convert.

Approach

Phased Meta and Google campaign with rapid A/B testing across regions before scaling winning segments.

2.6xReturn on ad spend

-31%Cost per acquisition

3Counties launched

Duka Hub

Retail Tech · Branding

Duka Hub

A retail point-of-sale startup needed a full identity system before a national sales push, having launched with a placeholder logo.

Challenge

No consistent visual identity across product, sales materials, and social presence.

Approach

Full brand strategy and identity system, with guidelines rolled out across product UI, packaging, and campaign creative.

100%Brand consistency across channels

+37%Sales deck response rate

Real campaigns, real numbers.

Kiondo & Co.

Challenge

Approach

PesaTrack App

Challenge

Approach

Savannah Table

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Approach

Maji Fresh

Challenge

Approach

Duka Hub

Challenge

Approach

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